
Blogging & Copywriting
Working together with the in-house marketing team at Almerich Lighting, they have rediscovered the importance of Blog and Facebook posting. Read more…
” Why aren’t I getting any leads from my website? ” – This is a question I hear from a lot of frustrated website owners who come to me. I had a new customer come to me this week with this exact issue. So, here I´ll give my explanation as to why.
He explained to me that he had spent a lot of money in the past on different designers and marketers who made promises but didn’t produce. He has a website (✓). He spent lots of money on SEO and AdWords(✓). He is getting good traffic (✓). So why is nobody enquiring via the website?
The first thing I did was check the website and my suspicions were confirmed. The product is good – and here is the ‘but’ – it is not being displayed in a user friendly way. People enter his site and then almost immediately leave because the site is too cluttered, hard to navigate through and is not presented in a user friendly manner.
So, what is ‘user friendly’ I hear you ask. In layman’s terms: it focuses on the overall feel of your experience using a website. For example: Ever get frustrated or annoyed when trying to find something or navigate through a website and then just give up? Or you get overwhelmed with information, pop-ups or too much text? That is bad user experience!
When you have good user experience you probably don’t even notice. You go to a website, navigate easily to what your are looking for, do your thing and then leave. Easy. That essentially is a good user experience. No hassle, you feel good and get on with your day.
User experience is something that can often be overlooked in favour of: “I need to push everything on my website in front of people so that they understand everything I offer and don’t leave my website“. Often it produces the opposite effect.
My customer was a little taken aback when I explained to him what I thought was wrong with his website – he told me I was the first designer to “tell him these things” but that he agreed 100% once it was pointed out to him.
Often the simple things can be overlooked but are obvious once they are seen. I will be working on his website in the coming weeks, making some simple yet effective changes that will lead to more enquiries from his website.
If you feel you are not getting as many leads or enquiries as you should be – get in touch with me now and I will provide you with a free evaluation of your website – fill in the form at the bottom of the page asking for your free evaluation.
Working together with the in-house marketing team at Almerich Lighting, they have rediscovered the importance of Blog and Facebook posting. Read more…
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